CREATIVE & MARKETING AGENCY FOR HOSPITALITY AND TOURISM IN SYDNEY

From Hotels and Resort Photography, Videography, Branding, Social media advertising and Marketing we are your one stop shop specialist

From dreamy stays to unforgettable experiences

In hospitality, first impressions happen online. At Betta Agency, we craft visually stunning content that captures the essence of your hotel or resort, enticing guests before they even arrive. With world-class photography, cinematic video, drone visuals, lifestyle content, copywriting and social media strategy, we help showcase your space, services, and story.
With Betta Agency, you get a creative partner that knows how to sell an experience not just a room.

Daisy Lawler - Wattle Court

⭐️⭐️⭐️⭐️⭐️
We’ve been working with Josh from Betta Agency for our social media content, and they are absolutely outstanding. The team consistently delivers polished, creative, and engaging content that perfectly reflects our brand and speaks to our audience.

From concept through to execution, their work is thoughtful, on-trend, and professional. They’re proactive in bringing fresh ideas, quick to respond, and a pleasure to collaborate with.

If you’re looking for a team that can elevate your social media presence with high-quality, strategic content, Beta Agency is the best in the business.
Dave Buehler - FBC Architects

⭐️⭐️⭐️⭐️⭐️
We recently worked with Betta Agency to photograph one of our architectural home projects on the Northern Beaches, and the results were outstanding. Josh was an absolute professional from start to finish. He has a great eye for capturing the essence of the design, light, and materials. The final shots / video were crisp, well-composed, and beautifully edited - perfect for our portfolio and marketing. Highly recommend Josh and the team at Betta Agency to anyone looking to elevate their visual content.
Aly Westury - Di Jones

⭐️⭐️⭐️⭐️⭐️
I’ve been working with Josh for a few years now and couldn’t recommend him enough. The quality of the videos is consistently outstanding professional, cinematic, and tailored perfectly to showcase each property in its best light.
Turnaround times are always fast and communication is easy. I wouldn’t use anyone else.
Mackenzie Haines - Rain & Horne

⭐️⭐️⭐️⭐️⭐️
Josh and his team at Betta Agency are very professional and always supply us with amazing work. Easy to deal with and very reasonably priced. This team excels in both taking shots and editing. I would not recommend anyone better when it comes to the value that they offer.
Olivia Crawford - Di Jones

⭐️⭐️⭐️⭐️⭐️
Josh at Betta Agency is an absolute standout! His real estate videos are next-level—high quality, professional, and always capture the best features of every property. He’s consistently punctual, incredibly friendly, and a true professional in every sense. You can tell he takes pride in his work, and it shows. Highly recommend Josh if you want your property to shine!

Frequently Asked Questions

Direct booking growth requires:
- Google Search campaigns targeting brand and destination terms
- Retargeting campaigns capturing website visitors
- Strong visual storytelling showcasing experience
- Conversion-optimised booking pages
- Incentive-based messaging (direct booking benefits)
We build campaigns designed to reduce OTA commission dependency over time.
Resorts sell experience, not rooms.
Effective content includes:
- Lifestyle experience videos
- Drone footage of surroundings
- Room walkthroughs
- Guest testimonials
- Local attraction highlights
- Event or wedding showcase content
We capture content that evokes emotion and aspiration.
Yes.
We implement:
- Geo-targeted campaigns
- Multi-currency landing pages
- Seasonal targeting strategies
- Language considerations (where required)
International campaigns require careful audience segmentation.
Yes.
We improve:
- Booking flow
- Mobile responsiveness
- Page speed
- Visual hierarchy
- Call-to-action placement
- SEO structure
A hotel website must convert instantly.
We track:
- Cost per booking
- Direct booking growth
- Revenue from paid campaigns
- Return on ad spend
- Booking engine conversion rate
Performance is measured against revenue, not vanity metrics.

Our Services

We create visually immersive short-form videos that highlight your rooms, amenities, surroundings, and guest experiences. Optimised for platforms like Instagram, Facebook and TikTok to drive engagement and bookings.
Our aerial content captures your property's full setting—from pools and gardens to beachfronts and surrounding landscapes—showing off your location’s beauty and atmosphere.
Launch a new resort or rebrand an existing property with end-to-end digital campaigns across social, email, and search. We ensure your visual identity is consistent and compelling throughout every channel.
We produce polished visuals that showcase your rooms, staff, services, dining, and experiences. Perfect for use on your website, OTA listings, in-room screens, and marketing collateral.
Drive direct bookings and reach ideal guests with paid ads that highlight special offers, seasonal packages, or new facilities. We optimise ad creative and targeting to deliver strong ROI.
From room interiors and lobby shots to restaurants and spa facilities, we capture your property in its best light—creating high-converting visuals that inspire trust and desire.
Keep your feed fresh and inspiring with curated content designed to build loyalty and attract travellers. We create campaign ideas, captions, and content calendars to drive consistent engagement.
We write brand-driven, guest-focused content that captures your hotel’s tone of voice—from website copy and booking descriptions to campaign headlines and social posts.
Empty or under-renovation rooms? Our virtual staging adds elegant furnishings, lighting, and décor that reflect your brand—ideal for marketing unfinished or updated spaces.
Offer guests and event organisers a clear layout of your property, from suites and amenities to event spaces. Our custom plans are perfect for digital and print use.

Let's Talk

The Problems & Solutions

We position your hotel as the go-to choice with standout visuals, brand-aligned messaging, and targeted marketing that sets you apart from local competition.
Photos of empty rooms don’t cut it. We tell your story through lifestyle imagery and video that immerses potential guests in the full experience.
OTA commissions eat into revenue. We run performance-based campaigns and create direct booking incentives that bring guests straight to your site.
Across different platforms, your content may lose its voice. We ensure cohesive branding from Instagram to in-room brochures, strengthening trust and identity.
We help you plan and produce content around seasonal trends, keeping your marketing fresh and relevant year-round.
No in-house team? No problem. We handle everything from content production to distribution—acting as your remote creative and marketing team.
Whether you’re a luxury retreat, coastal escape or urban hotel, we tailor content and targeting to reach your ideal guest demographic.
Old photos and basic ads don’t inspire bookings. We bring cutting-edge visuals, storytelling, and digital strategy to give your hotel or resort a modern, desirable edge.